Borderless Wallet
A borderless wallet that lets users store, send, and receive money across multiple currencies in one seamless experience
Industry
Finance - Fintech
Scope of work
Product Design (Product, Brand & Identity)
Duration
6 months
WHAT THIS WAS
A fintech product originally built for saving, storing, and sending crypto assets that later pivoted into a borderless wallet — enabling users to send and receive money across five supported currencies as seamlessly as local bank transfers.
I was the sole product designer, responsible for: - Product UX and system decisions - Full rebrand and visual identity - Mobile app design - Internal admin and operations dashboard
The Pivot That Defined the Product
As market realities shifted, crypto-first positioning became a liability rather than a strength. The product pivoted to cross-border money movement, with a clear mandate: Make international transfers feel as familiar and trustworthy as local bank transfers. This required more than feature changes, it required a fundamental reorientation of product and brand.
INSIGHTS
Key Design Decisions (and Why They Mattered)
1. Designing for Familiarity Over Novelty Rather than leaning into “fintech innovation,” I deliberately modeled core flows after local bank transfer mental models users already trusted. This reduced friction, improved comprehension, and lowered perceived risk, especially for users moving money across borders.
insights
2. Rebranding for Trust, Not Hype I led a full rebrand to move away from crypto aesthetics. The new identity was intentionally: Soft, Clean, Lightweight, Transparent This positioned the product as reliable and approachable for both: Local users and Diaspora users sending money home Brand became a trust mechanism, not decoration.
3. Unifying Multi-Currency Complexity Into One Experience Supporting multiple countries and currencies introduced operational and UX complexity. The design focus was to hide complexity behind a simple, consistent interaction model, so sending money across borders felt no different than sending it locally. This required strong opinionated decisions around hierarchy, defaults, and abstraction.
Designing the Admin System as a Product
Beyond the mobile app, I designed the internal back-office platform used by administrators to: - Monitor transactions - Track key metrics - Manage operational oversight This ensured product decisions were supported by visibility, governance, and scale.
Why This Project Matters
It was about: - Leading a product pivot under real constraints - Designing trust across borders :) - Aligning product, brand, and operations into one system It reflected how I work at a Staff / Lead level: Owning decisions end-to-end and designing products that feel obvious. Even when the complexity behind them isn’t.
